Gospels and the economics of networks

An illuminating documentary on the origins of the New Testament. Interestingly, this got me thinking about the economics of ideas, and how early Christian leaders chose which scripts/texts/books would make for an optimum "bundle" of gospels which would spread the message of Christianity most effectively. It was as if the Christian leaders were aiming to maximize the spread of the Christian message but had to choose carefully about which gospels to include and censor.

How could the framing of the Bible have affected the spread of the Christian message through social networks? This seems to me a potent candidate for economic research in the area of signalling and the economics of networks.